Read the Genre You Write
Research isn't only for nonfiction, my friend. If you want to know what readers are expecting from your genre, you need to read that genre. You need to have a good understanding of the tropes that work and the tropes that don't work. You need to know what's been done to death a thousand times and what's new and fresh. You need to love that genre and have respect for it. I don't care if you're writing books about seven-foot-tall blue aliens who are obsessed with finding their soulmates (hello there!) or if you're writing a thriller about a gritty navy seal who has to stop a military coup.
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